Public Runners
Project: Brand Identity, Photography & Social.

Project Scope
Brand Identity
Creative Direction
Photography
Graphic Design
Social

Public Runners is running community, dedicated to fostering a sense of community, movement, and self improvement. Public is a passion project that embraces the spirit of running enthusiasts. In the process of developing the Public identity, meticulous attention was given to understanding the target audience and devising captivating strategies to captivate their attention. The result was the creation of a bold word mark, complemented by striking typography, a vibrant red hue, and visually arresting high-contrast visuals.

As an integral part of Public's ongoing journey, Untitled takes the helm in providing consistent creative direction and curating engaging content for the Public community. With a commitment to excellence, Untitled delivers weekly content that resonates with the Public runners, fostering a sense of connection, motivation, and inspiration within the community.

Black and white image of runners on a track, with the words 'Public Runners' overlaid in the center.
Person lying on the ground wearing a light gray hoodie with the words 'Public Romantic' written on it, a black cap, and a black watch, scratching their face with one hand.
Black and white outdoor billboard promoting public runners, showing people running on a track with trees in the background, and text describing Public is a modern running community based in Mount Maunganui.
A male runner in black shorts and a gray shirt running on a track, with a chain-link fence, trees, and overcast sky in the background.
Black and white photo of runners on a track with yellow text overlay promoting a community fun run event called Global Running Day scheduled for Tuesday, June 6, including details about the event and a Lululemon logo.
Black and white photo of three women running on a track field, with a quote about embracing inclusivity and connecting like-minded individuals through running overlaid on the image.