Particl is a USA-based performance brand centred around a single, considered product, a creatine electrolyte formulation using Creapure® creatine.

Untitled Studio was engaged to develop a brand identity and packaging that moves beyond traditional supplement aesthetics, positioning Particl at the intersection of performance and lifestyle.

The approach focused on creating a refined, disciplined brand with a strong visual presence, balancing technical credibility with a more considered, design-led expression. Striking, high-contrast visuals play a key role in shaping the brand, giving the product a sense of clarity, energy, and intent.

The result is a focused, performance-led brand built to sit seamlessly across training and everyday environments.