Niche Design Co
Project: Brand Identity, Website Design & Marketing Collateral

Project Scope
Brand Identity
Creative Direction
Website Design
Printed Collateral
Graphic Design

Situated in Tauranga, Niche Design Co stands as a distinguished and award-winning independent specialist in Kitchen and Spatial Design. With a dedicated focus on new builds and renovations, they have established a reputation for creating breathtakingly beautiful and highly functional spaces that surpass their clients' expectations. Niche Design Co takes pride in offering a truly unique and personalised service, ensuring that every design is tailored to the specific needs and desires of their clients.

Collaborating with founder Chelsey, Untitled Studio embarked on a creative journey to craft a brand identity that epitomises modernity and elegance.

Inspired by the clean lines and gentle curves of Niche Design Co's remarkable projects, we developed brand marks that capture the essence of their work.
The result is a visually striking and sophisticated brand identity that reflects the exceptional craftsmanship and attention to detail that Niche Design Co brings to every project.

Minimalist logo design for Niche Design Co on a light gray textured background.
Modern kitchen with dark wood cabinets, white marble backsplash, and a white marble countertop. Decorative teapot and plant on a wooden tray are on the counter. The bottom of the image features the text "NICHE DESIGN CO."
Modern kitchen with white ceiling, dark wood cabinets, marble countertop, green outdoor view through window, black chairs, and a light wood floor.
Modern black and white business cards for Niche Design Co, featuring a minimalist design. The front card has the company name 'NICHE' centered, with 'Design Co' underneath, and the back card displays contact information for Chelsey Mathieson, including phone number, email, and website, along with a stylized 'N' logo.
Storefront window with the sign 'NICHE DESIGN CO' in white letters on a dark background.
View of a modern kitchen on a laptop screen, featuring dark wood cabinets, a marble island, and a window overlooking greenery.
Design Co
Screenshot of a website homepage for Niche Design Co featuring a photo of a modern kitchen with wooden cabinets and marble countertops on the right, and text about the company's philosophy on the left.
Open kitchen with white cabinetry, wooden accents, and a pantry with glass jars and a toaster.